Name and Logo

Owen Davis owen at
Tue Dec 13 16:59:53 UTC 2005


I played around a bit with a thesaurus and the words:  capability +  
discovery + open

under discovery, i kinda liked:  revelare ‘lay bare’ (see reveal)  
- for it's meaning.  available domains:,,  
(didn't search much on revelare...).

played around with open<somethings> : openpath, openintro

open: spread out, unfold, unfurl, unroll, straighten out; extend,  
stretch out.

I like unfurl --> connotations of "open", pages, and even has URL in it!

domain variants of unfurl and furl are available

all versions of furled except .com are available

all domains of openfurl are available; and the term appears to be  
brandspankin' new: 

btw, there is kinda interesting project at and a post  
by john battelle about it:

furl |fərl| |fərl| |fəːl|
verb [ trans. ]
roll or fold up and secure neatly (a flag, sail, umbrella, or other  
piece of fabric) : he shouted to the crew to furl sails | [as adj. ]  
( furled) a furled umbrella.
• [ intrans. ] poetic/literary become rolled up; curl : [as adj. ]  
( furled) the plant sends up cones of furled leaves.
furlable |ˌfərləbəl| adjective
ORIGIN late 16th cent.: from French ferler, from Old French fer,  
ferm ‘firm’ + lier ‘bind’ (from Latin ligare).

On Dec 13, 2005, at 12:50 AM, David Recordon wrote:

> Can't quite tell your position from that statement Mart. ;)
> On Dec 13, 2005, at 12:29 AM, Martin Atkins wrote:
>> Josh Hoyt wrote:
>>> On 12/11/05, David Recordon <david at> wrote:
>>>> That means we need to figure out this name issue as well though,  
>>>> since I
>>>> think most people agree we need a better user facing name.
>>> Inspired by Martin's comment at
>>>, I came up with:
>>> OpenDisco
>> Disco Stu doesn't advertise.

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